Does too much content harm your marketing strategy?
We’ve heard time and repeatedly that content is the king. But is it possible to get too many good things? How does word count affect the effectiveness of your search engine optimization?
Certain reports suggest that that 2,000 words is an acceptable amount to ensure that you go deeply enough to offer quality content marketing. Some reports suggest over half of us don’t even go through the entire length of a given piece. – Content Hurt Marketing Strategy
I think it’s more rational to decrease our word counts and provide people with what they want faster. Right? In the end, with half of website visits being now mobile devices and tablets, who has enough time to read 2500 words on an 5.8-inch screen?
Surprisingly there is a general consensus that longer-form content marketing surpasses shorter-form competitors. The typical top-ranked result on Google has more than 1,890 sentences. – Content Hurt Marketing Strategy
Why? We’re all searching for answers to the questions we can’t find elsewhere. If we’re interested and interested, we’ll go through the book to get the benefit. The best marketing strategy can come from knowing your target audience. – Content Hurt Marketing Strategy
Long-form content marketing offers the benefit in achieving more keyword phrases, without decreasing your density ratio by keeping the most relevant people on your site for longer and earning (not “gets”) more backlinks. – Content Hurt Marketing Strategy
However, before you begin imagining methods to produce the most amount of material in the least amount of time , and at the lowest cost it’s worth remembering that there are occasions when less is more. – Content Hurt Marketing Strategy
Relevant, valuable and valuable content is the foundation of the most effective marketing strategy.
Here are some instances when putting your foot down can help you advance.
1. Links and Guest Blogs
The majority of SEO marketers are aware that guest blogging can be an effective and legitimate method to establish connections between sites which implies confidence to Google. This is a tick. – Content Hurt Marketing Strategy
However, as is frequently the case the best approach is to do everything when used in moderation. There’s not a quick fix for SEO and, just like every other white-hat method, it needs an attentive evaluation of the value you’re bringing to your reader. – Content Hurt Marketing Strategy
Before you begin to spam every site you stumble across and asking for an invitation to a guest post as well as that vital backlink, pause to consider the age-old rule of the quality of your work is more important than quantity. – Content Hurt Marketing Strategy
A stunning backlink from a massive trusted site is more useful (and will boost your SEO) more than 100 backlinks from low-ranking websites. Make sure you spend your time and energy looking for those that really count. – Content Hurt Marketing Strategy
Remember that backlinking is a two-way process If the host website is penalized and you are penalized, so will your site. – Content Hurt Marketing Strategy
2. Keyword Density
Naturally, both short and long-tail keywords are vital components of the development of any SEO strategy. We are aware that putting these keywords throughout our text can help Google to identify the content we write about and guide people to it whenever they need to.
However, keyword stuffing – the attempt to squeeze as many keywords onto an article as you can – is among of the oldest black hat strategies that is covered in the text. Do not bother. In fact, to 2011, Matt Cutts described the subject very well The key word density is a bell-curve: an upward trend in the form of a plateau, followed by an abrupt fall.
There isn’t a perfect combination, and you must aim for the one that feels natural and relaxed.
3. Much Too Much Too Soon
Too much content added in one go – for example, thousands of pages all at once could be a negative choice for two main reasons.
First off we’ve learned that websites that are regularly refreshed or regularly updated will have better results. If you are able to break up the thousands of pages into 10-x100-page bursts, you’ll get more trust ratings than you would otherwise, using the identical content.
Furthermore, adding too many in a row can trigger an alarm with Google. If you don’t give an instant approval, Google will likely think that this is likely to be spam, and be able to mark it for manual review. This can be time-consuming.
The most important takeaways
A marketer will never to advise you to reduce the amount of content you publish to boost the search engine ranking. The more content you create is great but the content you publish should be useful, informative and funny, as well as helpful in attracting your audience.
Instead of wasting time and energy creating endless pages of fresh information, Neil Patel suggests you think about changing older information so that it is new and new. This can increase your traffic in a matter of minutes.
There’s no way to get to get your head around SEO or content marketing. Even if you think you have, then it’s just the time to find out when you’re being punished. “Over optimization” or simply using a white hat approach to run into the ground by excessive use, was tested only once. It’s not working anymore.
Keep in mind that content solely for its own sake will not bring you anywhere even if you try. The best method to market is to do your research and observe SEO best guidelines for content.