How to boost website traffic using Long-Tail Keywords
Do you know how crucial it is to be ranked well on the Google results pages of search engines (SERPs)?
These amazing stats show why you must be ranked high in the SERPs:
* 19% of purchases made online start through Google searches.
* Your brand’s awareness increases to 46 % when you are featured in mobile search results.
* Click-through rates go up in 30.8 percentage when you climb one position in the SERPs. – How To Increase Website Traffic With The Help Of Long Tail Keywords
What do these mean to you?
The ability to rank high in the SERPs can increase sales, engagement, and branding awareness, an ideal scenario for companies that are well-versed on the web. However, achieving these goals isn’t simple, particularly when you are targeting low-volume, short keywords. These keywords aren’t just full of high competition, but are also expensive to advertise for.
If you focus on long-tail keywords On the other hand, you will be able to draw in high-interest searchers faster and with a lesser cost to you. Do you find this interesting? You’re in the right place, find out why long-tail keyword are important to brands on the internet and how they can be used to boost website traffic.
Why are Long-Tail Keywords Are Important?
Long-tail keywords (made by at least three words) are more similar to searches that people enter into Google. They are specific, but not popular which means they result in fewer searches than their counterparts that are shorter. Why should you then be targeting them? – How To Increase Website Traffic With The Help Of Long Tail Keywords
Because long-tail keywords convert effectively. They are lengthy and precise they are able to match the user’s intent very precisely. This is why they get more clicks and generate more traffic. – How To Increase Website Traffic With The Help Of Long Tail Keywords
Do you require proof?
I posted a blog article on Instagram spaces, and it’s ranking highly on Google. Below, I’ve reviewed the amount of engagement and position various Head-Term (Instagram space) variations are receiving.
As you will see, the long-tail keyword (“how to spread between Instagram captions”) receives more clicks and ranks my site above the short one (“Instagram Space”). – How To Increase Website Traffic With The Help Of Long Tail Keywords
Are you still not you aren’t
Take a look at these evidence-based points for long-tail keywords.
They have low competition
Keywords that are shorter-length are popular with marketers, and therefore have significant competition. Long-tail keywords (located at the side of the graph below and hence the term “long-tail”) are not as popular. – How To Increase Website Traffic With The Help Of Long Tail Keywords
Photo taken from Instapage
Low competition means more chances to rank for you. This is why Google ads that contain long-tail keywords are more likely to be seen. – How To Increase Website Traffic With The Help Of Long Tail Keywords
To confirm the assertion, I checked keywords’ difficulty (KD) results for both short and long semantically-similar words (LSI). These these are my findings: – How To Increase Website Traffic With The Help Of Long Tail Keywords
Image via SEMrush
As the keyword grows more long, KD decreases.
It’s the reason why brands that depend on search ads should make use of the longer-length keywords to beat the market. – How To Increase Website Traffic With The Help Of Long Tail Keywords
They attract qualified traffic
Longer keywords result in high-quality traffic that is more close to conversion.
The term “short keywords” is a broad one that do not reveal much about the intent of the user. In reality, the person searching may not be certain of the purpose of their search. Are they searching for guidance, information or are they looking to purchase something? Making contact and turning these unclear leads can be difficult.
On the other hand longer-running queries are used by those who are certain of their intentions. These users are in the middle of their buying journeys. If you create your marketing strategy around long-tail keywords you will be able to effectively engage potential customers with high-potential. – How To Increase Website Traffic With The Help Of Long Tail Keywords
They’re More Affordable
Here’s the greatest part of long-tail keywords.
Longer-length keywords are less expensive in cost per click (CPC) as compared to their counterparts with shorter durations. Even smaller companies can afford to pay for advertising making use of these keywords. To prove my assertion let me use some statistics. Look at the CPC comparison in the earlier example:
The CPC for the longest phrase (“how do I lose weight quickly”) is among the lowest. – How To Increase Website Traffic With The Help Of Long Tail Keywords
What do I mean?
What I am trying to convey is that using longer keywords can be helpful in nailing both organic and paid marketing.
Increase Website Traffic in 2 Steps by Using Long-Tail Keywords
You can clearly see that using long-tail keywords can be a powerful growth hacking technique in digital marketing. But cramming keywords in your posts or targeting them with an effective strategy will not result in the traffic you want on your website. – How To Increase Website Traffic With The Help Of Long Tail Keywords
What should you do next?
1. Find the right Long-Tail Keywords
In the beginning, you have to identify long-tail keywords that are relevant to your area of expertise, your content and target audience. There are a variety of methods to achieve this. – How To Increase Website Traffic With The Help Of Long Tail Keywords
* Google Search Begin typing a broad term relevant to your search into Google’s Google search bar. Then, select one of the more extensive auto-complete options that pop up.
You can also pick specific keywords in the “Related search results” or “People also have questions” sections on the page.
They are more specific and less searched-for keywords you could use to target. – How To Increase Website Traffic With The Help Of Long Tail Keywords
Keyword Search Tools Google searches can be boring, particularly with huge volume of keywords. Instead, you can utilize keywords research tools such as Google Keyword Planner Google Keyword Planner or a similar platform like SEMrush.
Simply type in the seed keyword , then apply filters such as the location of your search, its volume or match-type. You’ll be presented with the list of keywords along that include their searches, KD, and CPC to help you compare.
Sort through the list of result list (low from high) and select the most relevant long keywords that are at high on the list.
A majority of tools also allow you to narrow you search through suggestions of appropriate keywords. In the example above, “best social media tools” was my broad phrase. To narrow the search I added an additional key word “analytics” to create an inventory of key words for social media tools that are based on analytics. – How To Increase Website Traffic With The Help Of Long Tail Keywords
Does that mean all?
Another trick ….
A lot of people type in Google in search of for information. To get into the specific keywords, use the keyword tool that includes the ” Questions” filter. – How To Increase Website Traffic With The Help Of Long Tail Keywords
* Competitors Research:You can also identify the long-tail keywords your competition is looking for. Tools such as Ahrefs provide keyword reports using domain names.
Image via Ahrefs
You can beat your competitors by re-engineering their keywords. – How To Increase Website Traffic With The Help Of Long Tail Keywords
How do you accomplish that?
It’s simple. Find out which paid and organic pages are gaining traction. After that, create reports for the keywords each page is focusing on. From these keywords select the keywords with the lowest volume and include them in your content. – How To Increase Website Traffic With The Help Of Long Tail Keywords
“Online Consumer Forums”: Take a look at threads of conversations your consumers have on sites like Reddit as well as Quora. Create alerts for your top-potential potential customers. – How To Increase Website Traffic With The Help Of Long Tail Keywords
Be attentive to how they speak and what languages they use. What are their hopes and requirements? If you can penetrate your consumers’ minds and needs, you’ll be able find more long-tail keywords. You will have an already-created list of long-tail keywords that you can be targeting. – How To Increase Website Traffic With The Help Of Long Tail Keywords
2. Find Long-Tail Keywords to Target the Right Method
We now have to tackle the task of attracting attention by using our long-tail keywords that we have curated. However, every keyword can’t be targeted using the same method. – How To Increase Website Traffic With The Help Of Long Tail Keywords
Let me elaborate on the subject. Every search subject is unique and has an individual “search demand curve” that is the basis on which we can classify lengthy-tail search terms into two categories, “topical” and “supporting.” The focus of your search will be different for each group. – How To Increase Website Traffic With The Help Of Long Tail Keywords
Targeting Keywords for Topical Keywords with Long Tails
Topical keywords are those that have a distinctive topic that they have created on their own. If you go through Ahrefs Keyword Explorer, you’ll notice the fact that they’re “Parent Topic” is the same. I’ve done this for “keyword isolating.” – How To Increase Website Traffic With The Help Of Long Tail Keywords
If you are unable to use this tool, then look at all the top-ranked pages for this search term and you’ll notice that they all have the primary word in their titles. – How To Increase Website Traffic With The Help Of Long Tail Keywords
How can you boost web traffic with these current words?
Solution: Create a unique page for every keyword. Sure, it’s going be a lot of work, but it’s simpler than trying and ranking for obscure but well-known keywords. Another method is to employ modifications to make it even more specific in your target. – How To Increase Website Traffic With The Help Of Long Tail Keywords
For instance, “black shoes” has high KD. However, when you switch the style to “black pants and khaki shoes,” the KD comes down to two.
To beat these two rivals is simple. It isn’t necessary to create lengthy, elaborate content. Simply a simple, keyword-rich piece will do the trick.
Targeting Supporting Long-Tail Keywords
It is not worth making separate pages for the long-tail keywords. Because Google bundles results of similar searches, your site will get lost in the crowd.
What do you do next?
Focus on the key word. However, first, you need to find the keywords that are supporting it. Then, run your keywords by Ahrefs Keyword Explorer and check the subject that it is a part of.
If your keyword is different from the keyword, you should focus on the topic that is parent to it.
How do you accomplish this?
* Check out the top-ranked pages using keywords that are broad.
* Be aware of how precise and complete the information is, and then try to make an even better web page.
* The keyword should be loaded in front of the title of the page.
* Naturally, include the keyword in sub-headings the page URL and meta description. Also, include the keyword in page content, and file names (if there are any).
It’s a tough struggle to rank in broad terms However, the effort will be well worth it.
Do you have the skills to conquer Lang-Tail Keywords?
Long-tail keywords are a great benefit however they are not a magic tool. They have to be considered and addressed carefully. The strategies and methods I’ve discussed in this article can help your efforts to optimize and site traffic a strong boost.
Do you require help in any other area of SEO? Post your questions in the comments section below.