The Reasons Your Content Should have a good Flesch reading score
In the field of digital marketing as well as in SEO or search engines (SEO) There is a popular saying of “Content is King.” But is this really true? Isn’t it better to say “Good content is the king?”
The web is filled with content about every topic, however SEO algorithms are able to prioritize only the most relevant content that addresses the user’s needs concisely and accurately. Search engines determine which content is appropriate to rank for a specific keyword in accordance with the relevance, quality, and authenticity of the content. Let’s suppose two bloggers write blogs about the same subject and attempt to rank for the similar keyword. Are they able to succeed in gaining the top spot?
Absolutely no. – Why Your Content Needs To Have A Good Flesch Reading Score
Google examines a variety of factors when evaluating content. Of all the factors the quality of content, its uniqueness and readability are a priority. Even if your website is backed by quality backlinks, and an impressive domain authority, if the content is not of sufficient quality then it’s likely to fail. The creation of unique and top quality content is an important thing however when it comes down to readability most don’t know how to evaluate it. In this regard, there’s an metric known as Flesch reading score. It aids in the same way. – Why Your Content Needs To Have A Good Flesch Reading Score
What is the Flesch Reading Scoring?
Flesch Reading Score is a formula created by Rudolph Flesch in 1948 to determine the level of readability of text. This formula aids in determining the degree of education a person will require to be able to comprehend the text. – Why Your Content Needs To Have A Good Flesch Reading Score
For instance, if your content has a score of 70 and 80, it’s most likely anyone with a grade 6 education could read it. Today, marketers utilize it to assess if the content they publish is accessible by the vast majority of their customers. The reading score of the Flesch Reading is calculated based on the average number of words in the sentence multiplied by 1.015 + the average number of syllables within the sentence multiplied by 84.6 by subtracting the sum from 206.835.
How Do I Find the Flesch Reading Score
Numerous premium tools assess the quality of the content readability such as Grammarly. It is also possible to use online tools such as WebFX Reading Test Tool to do the same. These tools will also inform you how many sentences you have in your text and how many words are in it, and help with grammar, punctuation and when it is necessary to cut down on text. – Why Your Content Needs To Have A Good Flesch Reading Score
It is possible to see the differences between Flesch reading scores from various instruments. This isn’t due to the fact that these tools have different formulas to calculate the readability score. It occurs due to the complexity of the word factor. The tools do not provide the same number of words that are commonly used, and one might consider a word to be complex , while another might not.
How Does Flesch Reading Score Affect SEO?
Here’s the way that Flesch Reading Scores impact SEO: – Why Your Content Needs To Have A Good Flesch Reading Score
- Content Readability It is the Flesch reading score tells you how easy text is to read. Therefore, if you have a high reading score the readability of your content will be deemed to be high according to Google’s standards, too. – Why Your Content Needs To Have A Good Flesch Reading Score
- More Attainable: If you can achieve a score for your content greater than 60, it is considered to be easy to read for more than 70% of your users. This reduces the bounce rate of your website and improves engagement with your site’s visitors, which will directly help increase SEO.
- Google Special Snippet Through an analysis conducted done by SEO Journal on 419 of the pages which were awarded the position of featured snippet the results showed that 50% of these pages had an readability score greater 60. It is thought that the quality of the readability score had a significant impact on Google choosing the pages for a featured snippet. – Why Your Content Needs To Have A Good Flesch Reading Score
- Vocal Search traffic The use of voice search has been quickly increasing in popularity among internet users. Google Assistant won’t offer results or answers that are written in a complex or lengthy method. Google Assistant prefers simple, straightforward, high-quality content that gives concise information.
Factors That Affect Flesch Reading Score
- Average sentence length
- Percentage of complex words within the text
- The number of sentences
- Words with the most average syllables
If you’re writing a work that is 1500 words in length, then you should try to achieve an average reading score of 70. – Why Your Content Needs To Have A Good Flesch Reading Score
High Flesch Reading Vs. Low Flesch Reading Score Content
One can easily distinguish between more readable and less easily readable content. Here’s an example of this:
“Digital marketing about promoting a brand through digital platforms to generate leads and engages. This could help businesses increase their profits, and it’s in addition, at a low cost.”
The readability score for the above text is 34.
Then, take a look:
Digital marketing is about promoting brands via digital platforms. It helps marketers get more leads and engages. It also assists marketers to get a better returns on investment.
The readability score of this above text is 47. – Why Your Content Needs To Have A Good Flesch Reading Score
You can now discern the cause of the differences in the scores for readability between the two examples. In the first case the entire paragraph is comprised of a single sentence but in the second one the paragraph is comprised of three sentences. This allowed for the adjustment of the average sentence length and the average word count for the examples. – Why Your Content Needs To Have A Good Flesch Reading Score
You might be wondering why the score is 47, and not more. It is because it is simpler to keep a good readability level in longer content than in shorter ones.
Strategies to Improve Reading Scores of Flesch
- Utilize bulleted points instead of writing paragraphs of content.
- Use simple and common phrases.
- Be careful not to write sentences that exceed 10 words.
- Use synonyms.
- Do not begin your sentences with words that are similar to each other.
Expert-level content could not permit the author to get a readability score that is higher than 50. For expert blogs or articles writers must use a variety of technical terms. When you include technical terms, they affect the proportion of words that are complex in the text. – Why Your Content Needs To Have A Good Flesch Reading Score
But, try to keep your sentence’s average length between eight and twelve words so that you don’t make your content score lower.
It is true that following these guidelines isn’t easy when you’re creating content. Make sure you check your work after having finished the work completely. – Why Your Content Needs To Have A Good Flesch Reading Score
A Flesch Readability score helps you ensure that your content is understandable for the vast majority of internet users. However, this score does not ensure the quality the content. The most important ingredient in making an article or piece of content appealing is the originality and the quality that the material. – Why Your Content Needs To Have A Good Flesch Reading Score
The readability score for this piece is 70 as per WebFx Readability Testing Tool. WebFx Reading Test Tool.