YouTube SEO: What to Do To Be found by 2 billion monthly Users
YouTube is the second most popular social media platform around the globe. In July 2020, there were 2 billion active monthly viewers of YouTube. For videos, 500 hours of videos are uploaded every minute to YouTube.
This alone is enough to demonstrate the difficulty it takes to rank in YouTube searches. But, with the correct Search Engine Optimization (SEO) method you can improve the chances of being found in search results for keywords you are passionate about. – Youtube Seo
Let’s examine the most effective methods to implement SEO for YouTube channels:
1. Find Keywords That Are Highly Relevant
Keyword analysis is a crucial aspect of YouTube SEO. It can help ensure that your YouTube channel is at the most relevant search terms. – Youtube Seo
Here are some methods to come up with a list the keywords you want to use for your channel:
YouTube’s Suggestion
Utilize YouTube Suggest to identify keywords that your viewers actually use to search for. Simply type a broad phrase into the search bar and you’ll be presented with an array of queries that are related to it. For instance, I typed ” search engine optimization” and YouTube offered a variety of suggestions, like ” search engine optimization tutorial,” ” search engine optimization course,” etc. – Youtube Seo
Next step changing your search query to the form of a “wildcard” using an Asterisk (*) before the seed keyword. The search term is transformed to the form of a “postfix.” In this instance I put ” *” prior to the term I had previously searched and the suggestions were changed. The new suggested keywords included ” how to do search engine optimization,” ” master search engine optimization,” etc. – Youtube Seo
Utilize as a Tool
YouTube Keyword research tools will help you discover the top performing keywords. TubeBuddy is one of these tools that can provide creators with relevant keywords.
TubeBuddy is an chrome extension that allows you to identify and analyze keywords when using YouTube. Once you have installed the extension, you’ll get an overlay called the ” search explorer” overlay which displays the daily average searches as well as competition levels associated searches, and the most frequently used tags on the right of the page with results. – Youtube Seo
“Poor” in the keyword score indicates that it is not a good choice ” poor” in the keyword score means that it’s not a good idea to focus on the term ” search engine optimization” since it’s very difficult to achieve a high ranking for. Look for keywords that fall into”the ” average” and ” good” category.
2. Make use of copywriting skills for the ability to Craft Compelling, SEO-Friendly Content
Copywriting will ensure that your content is convincing and SEO-friendly. It is essential to master copywriting to boost the SEO video content on your channel. Copywriters on social media are referred to as’modern madmen’. Copywriting that is well-written makes viewers connect with your video to increase engagement and more importantly, improve the ranking of your video. – Youtube Seo
These are the three most important areas you can use copywriting in order to boost your YouTube page’s rank:
- The process of creating an online video script. Like we said it is important to include closed captions in your videos, so that YouTube is able to crawl. A good copywriting style helps you write a the script with a structure that’s search engine friendly to increase the chances of being ranked.
- Video descriptions written by you that provide an additional perspective to your viewers as well as YouTube.
- Designing captivating titles that entice viewers to click. – Youtube Seo
3. Learn to recognize the intent of search and create Videos based on it.
Search intent is the intent behind searching for an item on YouTube. By knowing the search intent it will help you be better equipped to please your viewers as well as increase the amount of time they spend watching (a crucial YouTube SEO element). – Youtube Seo
Here’s how to identify the intent of your search: – Youtube Seo
Select your keyword of choice and then analyze the best results. For example, I typed ” stock market analysis” and this is how YouTube came up with. Top three search results are based on the word ” how to.” This indicates that people are looking for a step-by-step tutorial on how to set up business.
If you type in ” best online business,” you’ll notice that the majority of the top results are listicle videos.
Based on the topic your channel’s content is You can search for various keywords and then analyze the results that are most relevant. Note down the name of the videos that are on the top page, so that you can reference it when deciding what kind of content you will create for the keywords you’ve identified.
4. Go to for the “Up Next” Section.
In terms of finding and creating the perfect kind of material for your channels and your channel, the ” up next” section could turn out to be an excellent source of content. – Youtube Seo
Search for your keyword on YouTube Click on the first result and then look through the suggested videos in the right-hand side.
If YouTube suggests the video, it’s because of one of the following two causes:
- The same audience is enthralled by the video.
- A lot of people are looking for this subject.
Whatever the reason, someone looking for the latest video will likely to view the recommended video.
Through analyzing those videos you’ll have an understanding of what kind of content YouTube likes. I recommend you to watch these videos too. It will also show you a different series of ” up next” videos.
In this case I selected one of the suggested video clips (shown in the above image). Here’s a new set of recommendations from YouTube. – Youtube Seo
Repeat the process several times and you’ll be left with a an idea of how for creating content that is watchable.
5. Create High-Quality Content Continuously
YouTube is full of video creators. To rank among the top of the list it is essential to make yourself stand out from the rest. If your content is not of high quality regardless of how hard you try to do YouTube SEO, you’ll not see any outcomes (at at least not in long time). – Youtube Seo
There’s no set criteria to determine ” good content.” It’s all about the kind of content that your target audience enjoys and which is at the top for your desired keywords. Take a look at the top 10 video clips and be sure to look for the following:
- What aspects are they covering?
- What was their mistake?
- How long is the video?
- How do they explain the video?
- Are they using any examples?
Then, you can formulate a plan to create a more appealing video that is superior to the ones at the top. This should be a regular procedure. Keep in mind that your main goal is to build an email subscriber base and establish lasting relationships with your group of readers. Therefore, you must create high-quality content on a regular basis. – Youtube Seo
6. Optimize Each Video You Upload
If you optimize each video uploaded, you improve the likelihood of it being on the first page results for search terms that are relevant to it. There are seven main elements of optimizing your video:
- Title
- Thumbnail
- Description
- Tags
- Closed captions
- Cards
- End screens
Let’s examine the ways to optimize your video for each one of the following:
Title
The title of your video directly affects how much clicks through (CTR). This means that if you don’t invest more effort into your video’s title and the other content you’ve put into it could go without a purpose.
The video’s title should read:
- Clear
- Short and concise (to to)
- The problems that your audience is facing and offer solutions
Include your primary keyword into your name naturally.
Thumbnail
A captivating thumbnail can convince users to click on your videos. Your thumbnail should be in line with the title of your video. For instance Here are two possible results from the search query “healthy foods.” The first video’s thumbnail shows exactly the same information as in its title. The second video is comprised of images of healthy food items. It is recommended to create thumbnails similar to the second video because it outlines what viewers is likely to see in the.
Description
The description will help YouTube to understand the significance that your videos are in. The more the platform can comprehend it, the better you will be ranked.
Four things will enhance the effectiveness of your writing:
- Include key words that you want to focus on (that you didn’t put on the cover) within your first 25 phrases.
- Write a short description of no less than 250 words.
- Make sure that your keyword is used 3-4 times. Also, make sure to include keywords that are latent semantic indexing (LSI) keywords.
- Include links to other videos on your channel, however do not include over seven hyperlinks.
Tags
Tags are a different way to give additional information to your video to increase the likelihood of being ranked higher on search engine results. YouTube suggests making use of words that describe the best of the content of your video.
Closed Captions
Also called closed captions or video transcripts, these assist viewers in understanding the content. Your viewers may be from anywhere in the world and your language may not be their primary language. In addition, YouTube can crawl your closed captions. This means that you’ll probably get an increase by activating it.
Cards
YouTube Cards can help boost the number of people who view your video. It is possible to encourage viewers to perform one of these five actions:
- Watch a different video
- Go to a different YouTube channel
- Donate to a non-profit organisation
- Answer a survey
- Click an external link
Cards are shown inside The ” i” section that is located at the top left on the screen.
Final Screens
Like cards, the screens at the end are about encouraging users to stay on YouTube. You can include hyperlinks to videos you believe the viewer is likely to watch the in the near future. This will increase the duration of the video and boosts amount of traffic that your channel receives. Below is an image of how the end screens appear.
Check your videos that you suggest at the end are closely related to the current topic.
The Final Words
Making your YouTube channel appear at the first page of search results isn’t as difficult as it may seem. Utilizing the techniques discussed in this article, you’ll be able to surpass your competitors. But, it’s important to consistently publish quality content. Keep in mind that optimizing your YouTube is an ongoing process.
